Welcome to

mySHOEFITTER is a scientifically based, biometric foot measurement technology for mobile devices. With this application, customers of online stores can measure their feet themselves with millimetre precision in order to determine the exact fitting shoe size for online purchases. 

Intro video

Want to know more about mySHOEFITTER?

Below you can find all information about our technology and us :-)


The problem

One of the biggest problems in the shoe industry are rising return costs. Especially in the online ordering process, where people are not able to try on different sizes and styles in real-time, returning non-fitting shoes have become a common way. Increasing processing costs and a higher burden for the environment, combined with a non-ideal user experience lead to frustration on both sides - the clients as well as the merchants. mySHOEFITTER's solution contributes significantly to solve this problem. 


60% of all people wear

the wrong shoe size 

without knowing

50% return quote

about 50 % of clothes

and shoe orders are returned to merchants

wrong shoe size

75% of online shoe returns are caused by non-fitting shoes

rising return cost

annual global number of shoe returns: around 8,6 billion - which sum up to billions of EUR

wearing it wrong

Small effort, great environmental benefit

 - saving around 500g of CO2 per avoided shoe return -

Win-win for all parties

Online shops profit from increasing conversion rates and reducing return quotes. Their brand/image is improving by a positive contribution to the environmentCustomers find the right shoe size in a digital, fast and precise way which consequently increases the customer experience, satisfaction and loyaltymySHOEFITTER helps the industry not only with their easy-to-implement application but also with their outstanding data technology by matching the measured foot sizes with the proper shoes. 


online shops

  • Reduced return costs

  • Increased revenue

  • Improved conversion rate

  • Higher customer satisfaction


  • Ordered shoes will fit 100%

  • No more returns due to
    wrong shoe size

  • Online experience like in a real store

  • Green fingerprint


  • 500g less CO2 per
    avoided return

  • Less packaging & garbage 

  • Less pollution due to less traffic


  • Investing in R&D - expanding measurement on other body parts

  • Collection, analysis and evaluation of foot and
    shoe data

The technology

myS screen 1.png

mySHOEFITTER application steps:

1. open our Application

myS screen 2.png

2. take only 1 picture of your foot

3. the magic happens - our application measures your feet accurately - just in a few seconds 

myS screen 3.png

4. correct shoe size appears 

5. return to shop

myS screen 4.png

6. size automatically applies - add to cart - finish order


Meet the team


Markus Piebrock, as co-founder of the online shop and, has been able to gain relevant experience with online shoe trade. In the course of building up this online shop, the idea for mySHOEFITTER was born, because the return rate due to the wrong shoe size was between 40-50%, which caused correspondingly high return costs, such as postage, packaging, care/hygiene of the returned shoes, storage, etc...

Markus Piebrock



Frederik Dürr has already operated an online trade with his own brand and his own products imported from Asia. Furthermore, he gained a lot of experience in customer service with international customers in the family business in the field of information technology and industrial automation. With this experience and in combination with his degree in 'Technical Management and Marketing' he is taking care of the sales and marketing of mySHOEFITTER.

Frederik Dürr



Claudia Ebbers brings along more than 20 year's experience and success stories from international companies in the new/disruptive technology environment - mainly from online and SaaS segments. During her career, she has managed teams and departments and can look back on knowledge in the Commercial- and Business Development as well as on the Key Account & Partnerships Management Side. As COO she will be responsible for the management, steering and organization of business processes and operating efficiency. 

Claudia Ebbers


Prof. Dr. Ralf Beck

Advisory Board


Prof. Dr. Ralf Beck worked for almost 10 years in various departments of ThyssenKrupp AG, most recently he was involved in the sale of the residential real estate division to Morgan Stanley/Corpus.
Since March 2006 he has been working as a management consultant in the area of mergers & acquisitions as managing partner of Beck & Stinn GmbH. Furthermore, Prof. Dr. Beck founded the crowd investing platform Geldwerk1 in October 2015. 

Dr. Guido Wendt.jpg

After his studies at the Clemens Hospital in Münster, Dr. med. Guido Wendt worked in the fields of general and vascular surgery and orthopaedics, among others. Afterwards he worked as an assistant doctor for general orthopaedics under the direction of Univ.-Prof. Dr. med. Winkelmann for the University Hospital Münster. Further specialisation in the field of orthopaedics followed at St. Josef-Stift Sendenhorst before Dr. med. Guido Wendt opened his own orthopaedic practice in 2010.

Dr. Guido Wendt

Advisory Board

made in Germany

We are headquartered in Hamm

- Northrhine-Westphalia, Germany. 


together with Fraunhofer

Fraunhofer FIT

Our technology is developed in conjunction with our technology partner, the Fraunhofer Institute for Applied Information Technology FIT, which is conducting R&D on user-friendly smart solutions that blend seamlessly in business processes and which in general is known for independent scientific expertise and tailor-made solutions.

our partners

BMWi Logo.png
European Commission.png