Welcome to

mySHOEFITTER is a scientifically based, biometric foot measurement technology for mobile devices. With this application, customers of online stores can measure their feet themselves with millimetre precision in order to determine the exact fitting shoe size for online purchases. 

mySHOEFITTER will revolutionize the global shoe market with its state-of-the-art, unique and disruptive foot measurement technology.

Be a partner on our journey.


The problem

One of the biggest problems in the shoe industry are rising return costs. Especially in the online ordering process, where people are not able to try on different sizes and styles in real-time, returning non-fitting shoes have become a common way. Increasing processing costs and a higher burden for the environment, combined with a non-ideal user experience lead to frustration on both sides - the clients as well as the merchants. mySHOEFITTER's solution contributes significantly to solve this problem. 

60% of all people wear

the wrong shoe size 

without knowing

50% return quote

about 50 % of clothes

and shoe orders are returned to merchants

wrong shoe size

75% of online shoe returns are caused by non-fitting shoes

rising return cost

annual global number of shoe returns: around 8,6 billion - which sum up to billions of EUR

wearing it wrong

Small effort, great environmental benefit

 - saving around 500g of CO2 per avoided shoe return -

Win-win for all parties

Online shops profit from increasing conversion rates and reducing return quotes. Their brand/image is improving by a positive contribution to the environmentCustomers find the right shoe size in a digital, fast and precise way which consequently increases the customer experience, satisfaction and loyaltymySHOEFITTER helps the industry not only with their easy-to-implement application but also with their outstanding data technology by matching the measured foot sizes with the proper shoes. 

online shops

  • Reduced return costs

  • Increased revenue

  • Improved conversion rate

  • Higher customer satisfaction


  • Ordered shoes will fit 100%

  • No more returns due to
    wrong shoe size

  • Online experience like in a real store

  • Green fingerprint


  • 500g less CO2 per
    avoided return

  • Less packaging & garbage 

  • Less pollution due to less traffic


  • Investing in R&D - expanding measurement on other body parts

  • Collection, analysis and evaluation of foot and
    shoe data

The technology

mySHOEFITTER application steps:

1. open our Application

2. take only 1 picture of your foot

3. the magic happens - our application measures your feet accurately - just in a few seconds 

4. correct shoe size appears 

5. return to shop

6. size automatically applies - add to cart - finish order


Meet the team


Markus Piebrock



Frederik Dürr



Claudia Ebbers


Prof. Dr. Ralf Beck

Advisory Board

Dr. Guido Wendt.jpg

Dr. Guido Wendt

Advisory Board

made in Germany

We are headquartered in Hamm

- Northrhine-Westphalia, Germany. 

together with Fraunhofer

Fraunhofer FIT

Our technology is developed in conjunction with our technology partner, the Fraunhofer Institute for Applied Information Technology FIT, which is conducting R&D on user-friendly smart solutions that blend seamlessly in business processes and which in general is known for independent scientific expertise and tailor-made solutions.

our partners

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European Commission.png

Talk to us

If you have any question, suggestion or

interest in our technology, please use the

contact form or email us at:

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